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taly’s colourful discourse of history, art and natural beauty brings a sense of an open-air art museum to the landscape. Tourists can visit the long-lasting ruins of Rome, lush canals to walk around in Venice, elegant Milanese shopping malls, and the permissive coasts of the Amalfi. Each city, town or village has its story of … Read more

The post The Ultimate Travel Guide to Italy (For First Timers) appeared first on Goats On The Road.

The world is shifting the 9-5 as we know it. AI is threatening job positions, there are layoffs, recessions are looming, and meanwhile, the price of everything is going up.

We’ve been saying this for years, but your life experience, your passion, and your skills might be your biggest safety net, and your best opportunity for income going forward.

If you’re not profiting from what you love doing and what you already know, then you could be leaving a lot of potential on the table!

We’ve been huge proponents of starting something of your own — something that’s yours and can’t be taken away from you.

This is what we’ve believed since the start of Goats On The Road — wayyyy back in 2012 (yeah we’ve been around for awhile!)

But, it’s especially relevant these days.

The truth is, a lot of what we used to rely on — stable jobs, steady income, predictable growth — feels pretty shaky right now.

But, don’t worry, it’s not all doom and gloom! There’s a way for you to overcome these challenges, which is what I’ll get into in this article.

Most people think they need more credentials to start an online brand. And actually, this is where most people get stuck —spending time on certifications, waiting until they have a bigger following, and taking more courses to learn more about the topic that they already know!

But the truth is:

You’re already sitting on something people would pay to learn — you just don’t realize how valuable it is (yet)!

We’ve helped more than a thousand people start online brands around their passions, skills and experiences, based on what they already know.

Meaning, they didn’t have to spend tons of time adding more to their plate…we simply helped them unpack the gold that was already there.

Your niche. Your amazing idea. Your next move…it’s found inside your skills, your experiences, and your passions.

If you’re thinking about creating something of your own (as a side hustle, or as a full-time gig), and are looking to turn your expertise into profit, this is where to start.

The 3 Buckets: Start With What You Already Have

If you’re unsure about what niche to pick or what kind of business to start, here’s the framework we’ve personally used to come up with our profitable ideas over the years, and it’s what we teach our clients as well.

It’s built on 3 ‘buckets’ that we all have access to — no matter your background, job title, or level of experience.

Note: we go deeper into this and really help you narrow down your idea in our Niche Clarity Program.

Bucket #1: Skills & Knowledge

This is the knowledge you’ve accumulated over the years. Skills you’ve learned through your career, school, certifications, training, self-education…or even just trial and error.

You might not think of it as special, because it comes naturally to you now. But to someone else, it’s exactly what they need help with.

Here are a few examples:

Maybe you’ve…

1. Mastered Excel spreadsheets, and you’ve built custom templates that save hours every week.
2. Become an expert in designing logos, editing resumes, or organizing digital files.
3. Figured out how to run a profitable Airbnb
4. Cracked the code on how to grow a YouTube channel.
5. Figured out a productive workflow and how to repurpose one video into a week’s worth of content.
6. Been (or currently are) a project manager, realtor, professional chef.
7. Been certified for teaching, coaching, being a personal trainer, or a yoga instructor.
8. Mastered data entry, bookkeeping, or using accounting software like QuickBooks.
9. Trained new team members and loved breaking down complex tasks into simple steps.
10. Ran internal events, team-building activities, or even organized office potlucks — and people saw you as the “glue.”

All of these skills, all of this knowledge that you have, can all be turned into your own business. It’s just taking what you already do and already know, and deciding that you want to create something of your own.

Here are a few real-life examples from our clients:

1. Self-Made Millionaire and Finance Mentor turned personal coach to help beginners invest in the stock market and build wealth
2. Certified Yoga and Breathwork Instructor and Personal Trainer coaching women in midlife to find physical, emotional and spiritual harmony in the next chapter of their lives.
3. Real Estate Investor and Landlord of 15 years coaching new landlords on getting started and manage their properties with confidence

Other Examples:

• Morgan Overholt was a burned-out graphic designer and quit her 9-5 to freelance full time and turn her design skills into a $100,000 per year business.
• Ali Abdaal was a doctor who had to use productivity hacks just to survive his demanding work. When he realized other people could use his tools in all areas of life, he quit his job to teach it online and now earns over $4 million per year.
• Greg Langstaff was a career advisor and recruiter who quit his job to teach othe people what not to do when going to job interviews. Now he makes relateable and funny videos on tiktok and now runs a multi-6-figure business offering resume reviews, and selling courses and coaching.

Here’s the thing:

What you know how to do — whether it’s from your job, your side hustle, or your own curiosity over the years — can become the foundation of your niche.

What feels obvious, easy, or boring to you, could be life-changing to someone else who’s stuck, confused, or overwhelmed. And they just don’t know where to start.

We see this all the time. People turning everyday skills into businesses — teaching what they already know. You don’t need to learn something new to get started. You just need to learn how to package what you already know in a way that helps others.

Bucket #2: Life Experiences & Your Personal Story

More often than not, the most powerful business ideas don’t come from a job or a degree — they come from what you’ve lived through…your story.

For us personally, there are a few key life experiences that we’ve already turned into profit — and could easily do again.

The biggest one was taking the leap to become entrepreneurs. To be our own boss. We knew we were meant for more and believed there had to be a way to do meaningful work we actually enjoyed.

And that belief is what draws people to our story — because they feel the same way.

We took our lived experience of building up 4 online brands, and turned it into an impactful, profitable coaching business that helps others do the same.

That’s exactly what we teach inside our Creator Kickstarter Coaching Program. Your lived experience can become the business you profit from—just like ours did.

We all have chapters of our story that shaped us (whether good or bad), moments that forced us to grow, adapt, or rebuild. Use those to your advantage and help others who have been in your situation.

Trust me, there are people searching for exactly that kind of guidance.

Here are a few examples:

Maybe you’ve…

1. Moved across the world and had to navigate a new culture, language, or legal system from scratch.
2. Changed careers multiple times and learned how to reinvent yourself — even when it was scary.
3. Gone through burnout and overwhelm (in life or in your business).
4. Survived a divorce.
5. Been through a trauma and have found hope and healing.
6. Had a major identity shift and found your way through.
7. Lost a bunch of weight and are happier, healthier and more confident than ever.
8. Learned how to manage money after debt.
9. Figured out how to co-parent peacefully.
10. Learned how to live a fulfilling life with chronic illness.
11. Navigated menopause and all the physical, emotional, and identity shifts that came with it — and came out more grounded, confident, and connected to yourself.
12. Left a high-demand career to prioritize your mental health, and learned how to rebuild a life with more time for family, peace, purpose, and presence.
13. Took a leap into solo travel after a major life change and discovered a deeper sense of confidence, joy, and self-trust.
14. Supported a loved one through addiction, illness, or grief and became a steady source of strength in their unstable times.
15. Decided to stop people-pleasing, set boundaries, and rewire the way you show up in relationships, work, and your own life

Here are a few real-life examples from our clients:

1. Downsizing her home and life for a retirement full of opportunities and coaching women how to do the same.
2. Having the trait of an HSP (Highly Sensitive Person) and coaching women on how to navigate that.
3. Being a child-free couple by choice and building a community for others like them.
4. Being an immigrant in the USA and coaching others to build credit and choose the right credit cards.
5. A devout Christian since the age of 7 helping families experience a deeper relationship with the Lord through coaching, reading and memorizing Scripture

Other Examples:

• Lisa Johnson was a single mom in the UK, with £35,000 of debt. She got through it and now sells courses and programs teaching other people how to earn income. She’s now earned over £16 million and has assisted more than 50,000 entrepreneurs.
• Nadine Muller transitioned from a nursing career to becoming a personal fitness trainer, eventually moving into online coaching. By leveraging her experiences and challenges, she built a multimillion-dollar coaching business.
• Kiki Ayers faced homelessness in Los Angeles but utilized her background in entertainment reporting to establish a public relations firm. By sharing her story and experiences, she built a business that generated about $3 million in 2024.

Here’s the thing:

These life experiences aren’t just personal things that happened to you…what if they happened for you?

These times in your life are packed with lessons, frameworks, and real-life tools that other people desperately need. It can become a shortcut, a roadmap, or a spark of hope for someone else.

You don’t need to be perfect or polished, you just need to be honest. Not pretending you have it all figured out, but being a few steps ahead and turning your journey into something that helps someone else.

Having an impact and helping others find solutions to their problems is what building a brand is really about.

3. Passions & Interests

Sometimes, your best idea isn’t the thing people would find on your résumé. It’s not your skills and all the knowledge you’ve accumulated…it’s actually the thing you could talk about for hours without getting bored!

It’s the topic that lights you up when someone asks the right question. It’s something you’re always learning more about — not because you have to, but because you actually want to.

Take Nick for example, and his passion is fly-fishing. It’s something he’s been doing since he was a kid and would spend weekends out on the lake with his Dad and Brother.

Fly fishing is something that he’s always learning more about and perfecting. You’ll find him holed up in his “mancave” tying flies, chatting with other fly-fishermen in his Viber group chat, or down by the river casting his rod!

It’s the interest that he could talk about for hours.

So, he started a fly-fishing brand around his passion in 2020 and grew it to a six-figure business. Now, he makes money creating content while he’s fishing at the river! Definitely living his dream.

Here are some examples:

Maybe you…

1. Geek out over matcha rituals and can’t get enough of it.
2. Love travel hacking and finding budget travel hacks.
3. Are obsessed with meal prepping.
4. Love all things to do with makeup and beauty, or styling outfits.
5. Are totally interested in biohacking, astrology, or productivity tools — and your friends come to you because you explain it in a way that makes sense.
6. Are the go-to person in your group for planning the perfect girls’ trip.
7. Are the best at organizing small spaces.
8. Are interested in all things craft beer and have learned how to brew and make it yourself.
9. Love deep diving into human design and helping friends understand their charts in real life.
10. Are obsessed with cozy home vibes — from candle making to perfecting your Sunday reset routine.

These interests and passions are all things that you could turn into something that helps others and makes you money.

Here are a few real-life examples from our clients:

1. A couple living in NYC with a love for travel and their city, running a travel planning business and creating curated itineraries and trips to NYC for busy professionals
2. A travel-hacking expert helping others plan trips and experience the world while spending less
3. A couple obsessed with quick getaways and not wasting any time off, they share the best itineraries for 48 hour quick turn adventures
4. A cat lover helping other pet parents with their cat’s health and weight loss
5. A lover of holistic strategies and overall wellness helping remote workers escape digital overwhelm and simplify their life

Other Examples:

• Nick (of Goats On The Road) turned his passion for fly fishing into an online brand that helps beginners pick the right gear without breaking the bank. That business earned $8,440 on its 12th month after launching!
• Joshua Weissman was a burned out chef who turned his love of cooking (particularly fermentation) into a multi-million dollar YouTube empire.
• Sandra James was laid off from her £50,000/year job in financial services so she decided to turn her love for cats into a business. She founded The Cat Butler, an exclusive cat-sitting service in the UK. She launched it in 2015 and now it earns about £200,000 annually.

Here’s the thing:

When it comes to passions and interests, you don’t need to be an “expert”, you don’t need to have a degree or a huge following.

You just need to be a few steps ahead of the person you’re helping — and know and care enough about the topic to guide them.

If you love the topic and you’re SO passionate about it, and you’re willing to show up and share what you’ve learned, someone out there will be so glad you did. People are looking for someone real, someone who gets it, and someone who makes it feel possible.

Stop Overthinking and Chose One Thing to Start

You don’t need to be an influencer, good at tech, or into marketing. Most of our clients aren’t. And actually, most of them started without having any idea of what they could share with the world!

Our clients are regular people just like you — aged 24 to 70. They’re travelers, moms, immigrants, couples, retirees, creatives, side-hustlers, and 9-5ers who finally said:

“I’m done wasting time building up someone else’s business. I want to create something that actually has an impact. Something I love doing.”

If you want to go deeper with everything you’ve learned in this article, we’re here to help. The first step is coming up with your perfect niche and idea…one that’s aligned with you. One that gets you excited!

That’s what we help you figure out inside our Niche Clarity Program. You’ll learn how your skills, life experiences and passions matter, and how they can be packaged up and turned into an impactful brand and product that you can sell.

It’s your first step toward building something real — from the life you’ve already lived.

If you’re the type of person who’s ready to take the leap, bet on yourself, and finally build something that reflects who you really are…you’re exactly who our full coaching program was made for. Click here to email us for information on our Creator Kickstarter program.

The post How To Make Money From What You Already Know appeared first on Goats On The Road.

The world is shifting the 9-5 as we know it. AI is threatening job positions, there are layoffs, recessions are looming, and meanwhile, the price of everything is going up. We’ve been saying this for years, but your life experience, your passion, and your skills might be your biggest safety net, and your best opportunity … Read more

The post How To Make Money From What You Already Know appeared first on Goats On The Road.

The world is shifting the 9-5 as we know it. AI is threatening job positions, there are layoffs, recessions are looming, and meanwhile, the price of everything is going up.

We’ve been saying this for years, but your life experience, your passion, and your skills might be your biggest safety net, and your best opportunity for income going forward.

If you’re not profiting from what you love doing and what you already know, then you could be leaving a lot of potential on the table!

We’ve been huge proponents of starting something of your own — something that’s yours and can’t be taken away from you.

This is what we’ve believed since the start of Goats On The Road — wayyyy back in 2012 (yeah we’ve been around for awhile!)

But, it’s especially relevant these days.

The truth is, a lot of what we used to rely on — stable jobs, steady income, predictable growth — feels pretty shaky right now.

But, don’t worry, it’s not all doom and gloom! There’s a way for you to overcome these challenges, which is what I’ll get into in this article.

Most people think they need more credentials to start an online brand. And actually, this is where most people get stuck —spending time on certifications, waiting until they have a bigger following, and taking more courses to learn more about the topic that they already know!

But the truth is:

You’re already sitting on something people would pay to learn — you just don’t realize how valuable it is (yet)!

We’ve helped more than a thousand people start online brands around their passions, skills and experiences, based on what they already know.

Meaning, they didn’t have to spend tons of time adding more to their plate…we simply helped them unpack the gold that was already there.

Your niche. Your amazing idea. Your next move…it’s found inside your skills, your experiences, and your passions.

If you’re thinking about creating something of your own (as a side hustle, or as a full-time gig), and are looking to turn your expertise into profit, this is where to start.

The 3 Buckets: Start With What You Already Have

If you’re unsure about what niche to pick or what kind of business to start, here’s the framework we’ve personally used to come up with our profitable ideas over the years, and it’s what we teach our clients as well.

It’s built on 3 ‘buckets’ that we all have access to — no matter your background, job title, or level of experience.

Note: we go deeper into this and really help you narrow down your idea in our Niche Clarity Program.

Bucket #1: Skills & Knowledge

This is the knowledge you’ve accumulated over the years. Skills you’ve learned through your career, school, certifications, training, self-education…or even just trial and error.

You might not think of it as special, because it comes naturally to you now. But to someone else, it’s exactly what they need help with.

Here are a few examples:

Maybe you’ve…

1. Mastered Excel spreadsheets, and you’ve built custom templates that save hours every week.
2. Become an expert in designing logos, editing resumes, or organizing digital files.
3. Figured out how to run a profitable Airbnb
4. Cracked the code on how to grow a YouTube channel.
5. Figured out a productive workflow and how to repurpose one video into a week’s worth of content.
6. Been (or currently are) a project manager, realtor, professional chef.
7. Been certified for teaching, coaching, being a personal trainer, or a yoga instructor.
8. Mastered data entry, bookkeeping, or using accounting software like QuickBooks.
9. Trained new team members and loved breaking down complex tasks into simple steps.
10. Ran internal events, team-building activities, or even organized office potlucks — and people saw you as the “glue.”

All of these skills, all of this knowledge that you have, can all be turned into your own business. It’s just taking what you already do and already know, and deciding that you want to create something of your own.

Here are a few real-life examples from our clients:

1. Self-Made Millionaire and Finance Mentor turned personal coach to help beginners invest in the stock market and build wealth
2. Certified Yoga and Breathwork Instructor and Personal Trainer coaching women in midlife to find physical, emotional and spiritual harmony in the next chapter of their lives.
3. Real Estate Investor and Landlord of 15 years coaching new landlords on getting started and manage their properties with confidence

Other Examples:

• Morgan Overholt was a burned-out graphic designer and quit her 9-5 to freelance full time and turn her design skills into a $100,000 per year business.
• Ali Abdaal was a doctor who had to use productivity hacks just to survive his demanding work. When he realized other people could use his tools in all areas of life, he quit his job to teach it online and now earns over $4 million per year.
• Greg Langstaff was a career advisor and recruiter who quit his job to teach othe people what not to do when going to job interviews. Now he makes relateable and funny videos on tiktok and now runs a multi-6-figure business offering resume reviews, and selling courses and coaching.

Here’s the thing:

What you know how to do — whether it’s from your job, your side hustle, or your own curiosity over the years — can become the foundation of your niche.

What feels obvious, easy, or boring to you, could be life-changing to someone else who’s stuck, confused, or overwhelmed. And they just don’t know where to start.

We see this all the time. People turning everyday skills into businesses — teaching what they already know. You don’t need to learn something new to get started. You just need to learn how to package what you already know in a way that helps others.

Bucket #2: Life Experiences & Your Personal Story

More often than not, the most powerful business ideas don’t come from a job or a degree — they come from what you’ve lived through…your story.

For us personally, there are a few key life experiences that we’ve already turned into profit — and could easily do again.

The biggest one was taking the leap to become entrepreneurs. To be our own boss. We knew we were meant for more and believed there had to be a way to do meaningful work we actually enjoyed.

And that belief is what draws people to our story — because they feel the same way.

We took our lived experience of building up 4 online brands, and turned it into an impactful, profitable coaching business that helps others do the same.

That’s exactly what we teach inside our Creator Kickstarter Coaching Program. Your lived experience can become the business you profit from—just like ours did.

We all have chapters of our story that shaped us (whether good or bad), moments that forced us to grow, adapt, or rebuild. Use those to your advantage and help others who have been in your situation.

Trust me, there are people searching for exactly that kind of guidance.

Here are a few examples:

Maybe you’ve…

1. Moved across the world and had to navigate a new culture, language, or legal system from scratch.
2. Changed careers multiple times and learned how to reinvent yourself — even when it was scary.
3. Gone through burnout and overwhelm (in life or in your business).
4. Survived a divorce.
5. Been through a trauma and have found hope and healing.
6. Had a major identity shift and found your way through.
7. Lost a bunch of weight and are happier, healthier and more confident than ever.
8. Learned how to manage money after debt.
9. Figured out how to co-parent peacefully.
10. Learned how to live a fulfilling life with chronic illness.
11. Navigated menopause and all the physical, emotional, and identity shifts that came with it — and came out more grounded, confident, and connected to yourself.
12. Left a high-demand career to prioritize your mental health, and learned how to rebuild a life with more time for family, peace, purpose, and presence.
13. Took a leap into solo travel after a major life change and discovered a deeper sense of confidence, joy, and self-trust.
14. Supported a loved one through addiction, illness, or grief and became a steady source of strength in their unstable times.
15. Decided to stop people-pleasing, set boundaries, and rewire the way you show up in relationships, work, and your own life

Here are a few real-life examples from our clients:

1. Downsizing her home and life for a retirement full of opportunities and coaching women how to do the same.
2. Having the trait of an HSP (Highly Sensitive Person) and coaching women on how to navigate that.
3. Being a child-free couple by choice and building a community for others like them.
4. Being an immigrant in the USA and coaching others to build credit and choose the right credit cards.
5. A devout Christian since the age of 7 helping families experience a deeper relationship with the Lord through coaching, reading and memorizing Scripture

Other Examples:

• Lisa Johnson was a single mom in the UK, with £35,000 of debt. She got through it and now sells courses and programs teaching other people how to earn income. She’s now earned over £16 million and has assisted more than 50,000 entrepreneurs.
• Nadine Muller transitioned from a nursing career to becoming a personal fitness trainer, eventually moving into online coaching. By leveraging her experiences and challenges, she built a multimillion-dollar coaching business.
• Kiki Ayers faced homelessness in Los Angeles but utilized her background in entertainment reporting to establish a public relations firm. By sharing her story and experiences, she built a business that generated about $3 million in 2024.

Here’s the thing:

These life experiences aren’t just personal things that happened to you…what if they happened for you?

These times in your life are packed with lessons, frameworks, and real-life tools that other people desperately need. It can become a shortcut, a roadmap, or a spark of hope for someone else.

You don’t need to be perfect or polished, you just need to be honest. Not pretending you have it all figured out, but being a few steps ahead and turning your journey into something that helps someone else.

Having an impact and helping others find solutions to their problems is what building a brand is really about.

3. Passions & Interests

Sometimes, your best idea isn’t the thing people would find on your résumé. It’s not your skills and all the knowledge you’ve accumulated…it’s actually the thing you could talk about for hours without getting bored!

It’s the topic that lights you up when someone asks the right question. It’s something you’re always learning more about — not because you have to, but because you actually want to.

Take Nick for example, and his passion is fly-fishing. It’s something he’s been doing since he was a kid and would spend weekends out on the lake with his Dad and Brother.

Fly fishing is something that he’s always learning more about and perfecting. You’ll find him holed up in his “mancave” tying flies, chatting with other fly-fishermen in his Viber group chat, or down by the river casting his rod!

It’s the interest that he could talk about for hours.

So, he started a fly-fishing brand around his passion in 2020 and grew it to a six-figure business. Now, he makes money creating content while he’s fishing at the river! Definitely living his dream.

Here are some examples:

Maybe you…

1. Geek out over matcha rituals and can’t get enough of it.
2. Love travel hacking and finding budget travel hacks.
3. Are obsessed with meal prepping.
4. Love all things to do with makeup and beauty, or styling outfits.
5. Are totally interested in biohacking, astrology, or productivity tools — and your friends come to you because you explain it in a way that makes sense.
6. Are the go-to person in your group for planning the perfect girls’ trip.
7. Are the best at organizing small spaces.
8. Are interested in all things craft beer and have learned how to brew and make it yourself.
9. Love deep diving into human design and helping friends understand their charts in real life.
10. Are obsessed with cozy home vibes — from candle making to perfecting your Sunday reset routine.

These interests and passions are all things that you could turn into something that helps others and makes you money.

Here are a few real-life examples from our clients:

1. A couple living in NYC with a love for travel and their city, running a travel planning business and creating curated itineraries and trips to NYC for busy professionals
2. A travel-hacking expert helping others plan trips and experience the world while spending less
3. A couple obsessed with quick getaways and not wasting any time off, they share the best itineraries for 48 hour quick turn adventures
4. A cat lover helping other pet parents with their cat’s health and weight loss
5. A lover of holistic strategies and overall wellness helping remote workers escape digital overwhelm and simplify their life

Other Examples:

• Nick (of Goats On The Road) turned his passion for fly fishing into an online brand that helps beginners pick the right gear without breaking the bank. That business earned $8,440 on its 12th month after launching!
• Joshua Weissman was a burned out chef who turned his love of cooking (particularly fermentation) into a multi-million dollar YouTube empire.
• Sandra James was laid off from her £50,000/year job in financial services so she decided to turn her love for cats into a business. She founded The Cat Butler, an exclusive cat-sitting service in the UK. She launched it in 2015 and now it earns about £200,000 annually.

Here’s the thing:

When it comes to passions and interests, you don’t need to be an “expert”, you don’t need to have a degree or a huge following.

You just need to be a few steps ahead of the person you’re helping — and know and care enough about the topic to guide them.

If you love the topic and you’re SO passionate about it, and you’re willing to show up and share what you’ve learned, someone out there will be so glad you did. People are looking for someone real, someone who gets it, and someone who makes it feel possible.

Stop Overthinking and Chose One Thing to Start

You don’t need to be an influencer, good at tech, or into marketing. Most of our clients aren’t. And actually, most of them started without having any idea of what they could share with the world!

Our clients are regular people just like you — aged 24 to 70. They’re travelers, moms, immigrants, couples, retirees, creatives, side-hustlers, and 9-5ers who finally said:

“I’m done wasting time building up someone else’s business. I want to create something that actually has an impact. Something I love doing.”

If you want to go deeper with everything you’ve learned in this article, we’re here to help. The first step is coming up with your perfect niche and idea…one that’s aligned with you. One that gets you excited!

That’s what we help you figure out inside our Niche Clarity Program. You’ll learn how your skills, life experiences and passions matter, and how they can be packaged up and turned into an impactful brand and product that you can sell.

It’s your first step toward building something real — from the life you’ve already lived.

If you’re the type of person who’s ready to take the leap, bet on yourself, and finally build something that reflects who you really are…you’re exactly who our full coaching program was made for. Click here to email us for information on our Creator Kickstarter program.

The post How To Make Money From What You Already Know appeared first on Goats On The Road.

This isn’t an article I wanted to write… but here it goes. Blogging as a business model isn’t just dying—it’s already dead. In recent months, we’ve seen major blogs shut down, course creators abandon ship, and even people who made millions from SEO declare it game over. But here’s what no one is saying… This … Read more

The post Should You Start a Blog in 2025? appeared first on Goats On The Road.

This isn’t an article I wanted to write… but here it goes.

Blogging as a business model isn’t just dying—it’s already dead.

In recent months, we’ve seen major blogs shut down, course creators abandon ship, and even people who made millions from SEO declare it game over.

But here’s what no one is saying…

This isn’t just about Google updates or AI. The way people consume content has fundamentally changed, and blogs are no longer part of the equation.

So the real question isn’t just “Is blogging still worth it?” It’s “If blogging is dead, what actually works now?”

Let’s get into it.

Why Even Top Bloggers Are Walking Away

For years, blogging was an incredibly lucrative business model. High-ranking blog posts brought in steady organic traffic, which could be monetized through ads, affiliate marketing, and digital products.

But in 2023, that all changed. Some of the biggest names in blogging started pulling out. Even we were offered over half a million dollars for our blog—but we turned it down. And then, things took a turn.

Traffic disappeared. Revenue plummeted. And old SEO strategies stopped working overnight.

So what happened?

The Brutal Truth About Why Blogging Tanked

This isn’t just another fluff story like the thousands of other clickbaity articles on the internet right now. I’m not going to tell you blogging is dead, and then later in this post say… unless you do it the way I teach in my courses.

No. I’m going to give you my real, honest take on the state of SEO, content sites, affiliate marketing, and blogging as a business model.

If you’re currently a blogger and you’ve been holding on optimistically dreaming of your traffic coming back, or if you’re a brand new blogger and you’ve just put a ton of work into your new site… or if you’ve always wanted to start a blog but now I’m sitting here and shitting all over the entire business model… don’t worry.

There IS a silver lining here. It’s a part of this story that no one is talking about… a shift that actually opens up the biggest online business opportunity we’ve ever seen.

And those who adapt now are going to win bigger than ever before.

Make sure you read to the end of this post because I’m going to talk about exactly what that shift is and how you can leverage it to explode your own online business.

So how did we get here? Why has blogging taken such a drastic downturn in such a short time? It wasn’t just one thing—it was a perfect storm of changes that hit all at once. If you’ve been wondering why blogs are shutting down and SEO strategies are failing, here are the biggest culprits behind the collapse of blogging as a business model.

1. Google Changed the Rules

Google rolled out AI-generated search results, which means fewer people are clicking over to actual blogs. At the same time, they prioritized forums like Reddit and Quora over independent websites.

If you search for something like “Best Travel Credit Cards,” you’re more likely to see a Reddit thread or TripAdvisor post at the top of search results than a well-researched blog article.

And this wasn’t an accident—Google struck a $60 million per year deal with Reddit to use their forums to train AI models. In return, Reddit’s content gets priority in search rankings, effectively pushing smaller blogs out of visibility.

This all started with the Helpful Content Update in 2022, and continued with the Hidden Gems Update in the fall of 2023. Instead of rewarding high-quality blog content, Google handed the search results over to forums.

Remember those traffic graphs of your favorite travel bloggers tanking? Well, Reddit’s traffic increased by over 650%, hitting 1.3 billion in that same timeframe. This was no mistake.

For small bloggers, this is devastating. Even if you write the best post on the internet, you’re fighting an uphill battle just to get seen.

2. AI Flooded the Internet with Junk Content

When ChatGPT launched, bloggers didn’t think, “How can I use this to make better content?” They thought, “How many AI-written posts can I publish per day?”

As a result, search results became flooded with generic, AI-generated content. Google responded by rolling out updates that penalized AI-heavy websites, but even high-quality blogs got caught in the fire.

And here’s the problem… most bloggers didn’t use AI to improve their content, or to help them research their facts, or make their sites more user-friendly—they used it to spam the web.

Since the release and mainstream adaptation of ChatGPT, research shows that as many as 7.5 million blog posts are being published every single day. The search results have turned into a wasteland of soulless, regurgitated AI content. Google knew this was a problem, so their response? Burn it all down.

Unfortunately, that meant even high-quality blogs got caught in the fire.

3. Google’s AI Answers Took Over Search Results

Google now generates AI answers right in the search results—pulling information directly from blogs without sending any traffic back to them.

If you search “Best Places to Visit in Thailand,” Google’s AI summarizes the best options at the top of the page. Users get the information they need without ever visiting a blog.

For bloggers, this means they’re not just getting buried in search rankings—they’re getting erased from the equation entirely.

If UGC and AI spam were the storm, Google’s AI-generated answers were the final tsunami that wiped out everything left standing. It’s like playing a game where you do all the work… and someone else takes the trophy.

Here’s the other brutal truth no one is talking about—even if Google wasn’t killing blogs, consumers already moved on.

Think about it. When was the last time you made a purchase decision—whether it was for a trip, a new phone, or a course—by reading a 3,000-word blog post?

You didn’t.

Instead, you probably:

• Watched a YouTube review
• Checked TikTok for quick pros & cons
• Looked at Instagram reels for real-world examples
• Asked in a Facebook or Reddit group for recommendations
• Read Amazon reviews and checked testimonials on social media

This is just how people buy now—we want quick, visual, and trusted information from people we actually follow and engage with.

You might think that this is a direct result of people losing trust in blogs because so many are just written with AI, but that’s not the case. The truth is, this change started happening long before bloggers had tools like ChatGPT and Claude.

Is SEO Totally Dead?

Not entirely—but for most independent bloggers, it might as well be.

Big brands with massive budgets will still use SEO. Even though ChatGPT recently became one of the top 10 websites in the world, currently at number 7, and is climbing quickly, Google is still the god of online traffic for now. It’s at the top of that list, so big companies with a lot of money will still fight for those top spots.

But the days of new bloggers ranking with great content alone are gone. The fight for search engine visibility is too competitive, and Google’s constant algorithm changes make it impossible to rely on organic traffic.

So if you’re still trying to grow your business through SEO blogging in 2025, you’re not just competing with Google—you’re competing with how people actually consume content now.

If you’re writing SEO blog posts and trying to rank in Google for keywords…. Stop it.

If you’re doing some variation of that, like trying to rank for Bing or ChatGPT… Stop it.

If you’re working on the technical SEO for your website and trying to optimize it. Stop it.

It’s a complete waste of time.

There are other things you should be working on if you want to build a sustainable, future-proof business, and we’ll get to that a bit later.

What Actually Happened to Our Blogging Businesses (And How We Pivoted)

We still make passive income from our websites, but only because we’ve been around for many years. We have 4 of them, and (thankfully) they’re still bringing in over six-figures a year from ads and affiliates.

We’ve invested in SEO and link building over the years, and built up our audience, which gave us some cushioning as everything collapsed.

But we knew we needed to pivot years ago. More than 7 years ago, we realized that we were putting WAY too many eggs in the blogging basket.

We relied completely on Google SEO, Affiliates, and Ads to pay us our salary. But it didn’t take long to realize that Ads dropped as much as 50% seasonally or depending on the political situation, and affiliates? Don’t even get me started…

I already wrote a post on how Airbnb cancelled their affiliate program without warning, costing us $100,000 per year. And that was just one of MANY times that happened to us.

Basically, we were making incredible money, but we had no control over our traffic sources, or the income coming into our bank accounts.

That’s why we started focusing on building our email list (a traffic source that we OWN) and selling our own products—something we had control over. This took me down a rabbit hole and years of research into learning how to create an awesome course, how to sell a course, how to create email sales automations and funnels, and basically how to earn money selling our own products through emails.

That part of our business was really successful and it got us to where we are now. But now, for the past 2 years, instead of relying on blog traffic and SEO to bring in leads, we’re doing it through social media.

Now before you say what I used to say back then and be like “I hate social media”, let me tell you that for one, you’re probably 40+ like me, and two, that attitude will likely be the single reason you probably won’t have a successful online business in 5 years.

What This Means for the Future of Online Business

Blogging is no longer a viable business model, but that doesn’t mean online business is dead. In fact, there has never been a better time to build a profitable business.

The best way I can explain this is through a surfing analogy. No, I’m not a surfer, but just bear with me for a minute…

We were riding this massive wave of SEO and Blogging. We made millions of dollars on that wave and at the time, we thought it was the best wave in the sea.

But while we were cruising on that wave… a bigger, more beautiful, and more sustainable wave was building momentum behind our wave.

That wave was Social Media.

In business, you have to know when to get off the wave. Because if you ride it too long, it’ll crush you. And in businesses that involve technology, those waves can come extremely quickly.

In the tech landscape, the SEO wave was like a massive tidal wave. It lasted SO long, and we’re incredibly grateful for that.

But now, the new wave is here, and it’s been here for a long time, us older generation just didn’t see it.

The Future of Online Business: Social Media, Digital Products, and Email Marketing

If blogging was the old wave, social media is the new one. And it’s the biggest opportunity for organic traffic and monetization we’ve ever seen.

This wave is the biggest opportunity we’ve ever seen in the online world:

• It’s the biggest opportunity to build a massive audience for free
• It’s the biggest opportunity for organic traffic
• And it’s by far the biggest opportunity to monetize and make millions of dollars from selling digital products

1. Build an Audience with Short-Form Video

Platforms like Instagram, TikTok, and YouTube Shorts are where people are consuming content now. Instead of writing 3,000-word blog posts, creators are building massive audiences through short-form video.

2. Sell Your Own Digital Product

Unlike blogging, social media lets you monetize fast—if you have the right product. Instead of earning $0.002 per visitor through ads, you can sell a $37 digital product and make real money instantly.

People like Natalie from Boss Babe have made over $100,000 per month selling a simple digital product. And we know of a woman who made over a million dollars in a year from her tiny audience of less than 3,000 people.

This just wasn’t possible with blogging. There might’ve been some off chance that you got picked up by a big TV network or something and you went viral overnight, but for 99.9% of bloggers who were just writing blog posts for SEO, it would take months, often years, before they’d see any income.

Even me. I built a fly fishing website from $0 to $8,400 per month in a single year. But for the first 6 months, it earned next to nothing. And I knew what I was doing!

3. Use Email Marketing to Automate Sales

Your blog should be a website—not a content hub. It should:

• Build authority
• Capture emails
• Sell your product

Email marketing is where the real money happens. By leading social media followers to a freebie, you can build an email list that nurtures leads and automates sales.

Of course, you can’t just make money on social media by posting funny cat videos. You create highly targeted content that speaks to a specific person, helps them achieve a specific transformation, and that content sends them to your email list where they enter their name and email to get your super valuable freebie.

It’s from that freebie, and from the magic of email marketing that you’re able to sell your digital product to them and make money on autopilot.

Look, making $17 on a $500 Airbnb booking was great, and earning 0.002 cents per visitor on our blog was also cool, but there’s nothing like the feeling of waking up and seeing that someone purchased your $500 course or your $4,000 coaching program. It’s validation, it’s exciting to be able to have a real impact and help people, and it’s the first steps in building a real, loyal community.

The Future is Here—And It’s Not Blogging

Blogging used to be an incredible business model, but times have changed. Google and AI have made it nearly impossible for new bloggers to succeed the way we did years ago.

But that doesn’t mean the opportunity is gone. It’s just moved.

Writing SEO blogs had become monotonous and boring. Ask any successful blogger, we were tired of writing the 10 best things to do in Bangkok and the 15 best budget microwaves.

Do I miss the passive income from blogging? Absolutely, but that same passive income is available with short-form video and great email marketing.

Blogs take a TON of work. So to do all that work just to have a Google Algorithm update or AI completely wipe you out overnight? That’s just not worth it.

The future is short-form video. The future is creating a valuable product. The future is having an epic email list that people love being subscribed to. The future is being a real human being, and really connecting with your audience online.

This is the future. And the people who embrace this shift now are going to win big.

If you want to build a business that actually works in 2025, focus on short-form video, digital products, and email marketing. This is how you create a real, future-proof business.

If you’re ready to stop wasting time on outdated strategies and start building a profitable business, grab our free training below that shows exactly how we—and our clients—are doing it.

The biggest online business opportunity we’ve ever seen is happening right now. The only question is—are you going to take it?

The post Should You Start a Blog in 2025? appeared first on Goats On The Road.

The beating heart of the Baja Californian peninsula, Cabo San Lucas is an incredible city which has something for everyone here. This includes postcard-perfect Pacific beaches, matched with iconic dark sed sunsets every evening. We’ll also find tons of entertainment options, great nightlife, natural rock formations as well as adventure parks that you’ll want to … Read more

The post How To Plan A Trip To Cabo San Lucas appeared first on Goats On The Road.

The beating heart of the Baja Californian peninsula, Cabo San Lucas is an incredible city which has something for everyone here.

This includes postcard-perfect Pacific beaches, matched with iconic dark sed sunsets every evening.

We’ll also find tons of entertainment options, great nightlife, natural rock formations as well as adventure parks that you’ll want to fit into your plans and itinerary when exploring the city and nearby region.

In this article we’ll take a look at the most important things you need to know when planning your own trip to Cabo San Lucas, such as how to get here, the best time to visit, what to see and do as well as whether Cabo is safe.

We’ll also explore our own personal tips to help you have the best time possible when here.

Why Visit Cabo San Lucas?

Cabo San Lucas is by far one of the most popular places to visit in Mexico – and for good reason too. Like Cancun and Puerto Vallarta, here we’ll find a diverse range of activities and awesome things to see, as well as many off the beaten path experiences and lesser-known gems to visit nearby too.

Given Cabo is located in the far north of Mexico, the weather here is hot year-round – which makes it ideal to explore its golden-sand beaches during any month of the year. This includes the lively Médano Beach where all of the hotels and restaurants are located, as well as to Chileno Beach and Playa del Divorcio to enjoy some crystal-clear snorkelling conditions.

Cabo San Lucas also has many thrilling activities to take part in for a really memorable vacation here. This includes going deep-sea fishing with local charters to reel in a big catch (check out BoatsBaja.com), spotting Blue Whales and Humpback Whales, eating tasty Mexican cuisine and even flying on a zip line through the desert canyons.

Later in this guide we’ll take a look at the very best things you can see and do when in Cabo San Lucas.

Planning Your Trip To Cabo San Lucas

How To Get To Cabo San Lucas

Given its close proximity to the USA, most visitors usually connect with a flight from here (unless flying directly of course). The nearest airport to Cabo San Lucas is Los Cabos which is roughly 30 minutes away and is the best way of getting into the city. Here we can find regular flights here from cities like Miami, Dallas, Chicago and Seattle for between $70-130 for a one-way ticket.

We recommend booking your flights on Expedia.com or through Google Flights.

Although Cabo San Lucas is disconnected from the major mainland of Mexico, it’s still possible to arrive here without flying. Those in nearby La Paz can take a simple 2 hour bus here, whilst those further north in Tijuana can enjoy a memorable coastal road trip south to reach Cabo.

Another option is taking the ferry from the region of Sinaloa on the mainland to La Paz, followed by the two hour bus. They depart on a weekly schedule from Mazatlán and Topolobampo, and take roughly 9 hours to arrive to La Paz.

How Many Days Do You Need In Cabo San Lucas?

Once you know how to get to Cabo San Lucas, another major topic is working out how much time you’ll need here to see all of the main highlights and have the best experience possible.

Usually I suggest between 4-6 days in Cabo San Lucas. This amount of time is perfect for enjoying the various golden-sand beaches and sea activities, and also for taking a day trip to explore other parts of Baja California Sur (such as La Paz or Todos Santos).

If you’re heading here for a more specific reason like learning how to surf, or if you want to rent a yacht or go fishing, then you’ll probably want to extend your trip to over a week or so so you can take full advantage.

The Best Time To Visit Cabo San Lucas

Before you start booking your flights, it’s always good to check different weather seasons can bring different advantages and disadvantages.

The dry season is by far the most popular time to visit, which runs from November until April.

At this time of year, expect dry and warm sunny days most of the time, which is perfect for hitting up a beach or anything outdoors. The only drawback is that it can get very busy with crowds around this time, especially obviously closer to the Christmas holidays.

The wet season begins in May goes through to October, and is also a great alternative time to visit Cabo San Lucas. Even though there’s more rain, and the days are balmy, there are usually enough sunny days sprinkled in for a good trip.

Just know that stormy weather (and potential hurricanes) are most likely to happen between the months of September and October.

Lastly, another important consideration is the various fauna that can be spotted around this Pacific city. Whales can be spotted off the coast during their annual migration north between January and March, whilst you can also swim with Whales Sharks from November until April.

If you’re looking to go fishing in Cabo, then the best time is between the months of July and October during the rainy season.

Cabo San Lucas Packing List

As Cabo is warm year-round, this makes it quite easy to pack for this coastal city. It’s similar if you are planning a longer trip around Mexico too, given most parts are also usually hot!

Below we’ll list a great starting packing list for your trip to Cabo San Lucas, as well as all of the essentials that you’ll want to bring:

• T-shirts and vests.
• Shorts.
• Swimming trunks and costumes.
• Short-sleeve shirts.
• Sandals.
• Shoes.
• Thin layers for daytime hiking.
• A poncho or rain jacket (if heading during the wet season).
• A hand towel.
• A baseball cap or nice hat (to prevent you from getting burnt during the day).
• Sunglasses.
• High SPF sunscreen (we suggest using a minimum of SPF 30).
• A reusable water bottle.
• A day pack for when taking day trips around the city and nearby region.
• A quality camera or mobile phone.
• Extra batteries for your camera.
• Charging adaptors and power banks.
• Padlocks (for keeping your personal belongings safe).
• Important documents (such as your passport, credit cards etc).
• Copy of your travel insurance documents.
• A plastic folder to hold all of your important documents together.

The Best Things To See And Do In Cabo San Lucas

Visit The Arch Of Cabo San Lucas

Jutting-out of the Pacific Ocean, the Arch of Cabo is by far one of the most impressive landmarks you can see around the city. A naturally-created rock formation, you can spot it from Médano Beach and is also beautiful to watch when the sun is setting beyond it. You can also head out on a boat tour to get even more impressive pictures, and also explore the hidden beach behind it.

Hike Up To The Cerro De La Zeta Mirador

Translating locally as a viewpoint, the best mirador in Cabo San Lucas is located on top of  a mountain just west of the city centre. It takes just under an hour to complete the hike up the Cerro De La Zeta, where you can enjoy a quieter walk with less crowds around and some picturesque arid vegetation along the way. At the top there are impressive views over both Cabo as well as the surrounding Pacific Ocean.

Enjoy Cabo’s Famous Nightlife

What really makes Cabo San Lucas come alive is its legendary nightlife scene after the sun goes down. Regardless if you’re after a hectic night out, or want more of a chilled-out evening by the beach – there’s plenty of options for everyone here. There are lots of bars near the Marina and along Avenida Lázaro Cárdenas such as Jungle Bar and Monkey Business Bar, whilst nightclubs such as La Vaquita and El Squid Roe promise an eventful scene.

Head On A Local Taco Tour

All over Cabo San Lucas you can find many epic dishes that mix both Mexican classics as well as some of the more popular cuisine that hails from the Baja California Sur region. Trying them by yourself can sometimes be daunting, which is why I recommend joining Juan More Taco for an awesome street food experience. Not only will you try all kinds of exotic local dishes, your expert guide will also be on-hand for any questions you may have!

Go Deep-Sea Fishing

Given its location along the Pacific, Cabo San Lucas is a perfect spot to go deep-sea fishing where you can find popular catches such as the Blue Marlin, Wahoo and Yellowfin Tuna species. The overall best time to go fishing is between July and October, although other months are still good for different big catches.

You’ll find lots of local companies around the harbour like Boats Baja, who organize both fishing charters and private yachts. 

Is Cabo San Lucas Safe To Visit?

Like with most cities around Mexico, Cabo San Lucas has both its safe and unsafe areas – with the Harbour and Médano Beach neighbourhoods being the best for a stay.

Of course you’ll still want to take the usual precautions such as leaving valuables back in your apartment when heading out, and also not wandering off into unknown neighbourhoods alone at night.

Outside of the tourist areas and hotel resorts, it can get a little more sketchy in certain areas. Usually these neighbourhoods aren’t recommended for tourists to venture into alone – and to be honest usually don’t have any redeemable sites or attractions (and aren’t really places that tourists would want to head to). If for any reason you need to go, I suggest using Ubers to and from, and also to try to visit during the daytime (unless going with a trusted friend or tour guide).

The last piece of advice in terms of how you can stay safe is to follow local guidance. This includes any tips you can pick-up from the receptionist in your hotel, as well as from any tour guide you travel with. This way you can learn some valuable advice such as why you should avoid drinking tap water, as well as if any particular areas are not worth heading to right now.

Our Tip Tips For Visiting Cabo San Lucas

Below we’ll now share some of our own personal top tips for having the best experience possible when in Cabo San Lucas.

Avoid Drinking Unsafe Water

Having already mentioned this above, you’ll really want to double-down on the water situation here. Unfortunately the public water systems aren’t treated at all, and as a result many unsuspecting tourists get nasty stomach bugs and can fall ill. Always drink from sealed bottles of water, and try to avoid getting ice in drinks when heading to restaurants.

Head To Cabo During The Shoulder Seasons

Sandwiched between the dry and wet seasons, these periods often offer us the best of both worlds when coming to Cabo. These include the months of November, May and June.

Not only can you enjoy warm temperatures and great weather with less crowds around, you can also get involved with local cultural celebrations such as the Day of the Dead (which is an important Mexican event that takes place every early November).

Keep An Open Mind During Your Trip

There’s a lot more going for Cabo than just its beaches and endless nightlife options, and as a result I recommend trying to keep an open mind when here. Whilst visiting off the beaten path destinations is a good start, I also suggest visiting other places in the nearby region such as Todos Santos for its awesome surfing and La Paz for its spectacular beaches.

Overview Of Cabo San Lucas

And that’s all for this guide on how to plan your own trip to Cabo San Lucas, as well as the surrounding regions of Baja California Sur.

This Mexican paradise is already a hot destination to visit in the country, with its scene and activities rivalling those of Cancún and Puerto Vallarta. As we’ve now seen, Cabo is also home to a massive range of activities, so your only issue will be working out how to fit them all into just one trip here!

As always, planning your trip in advance will help make it more smooth and enjoyable.

I highly recommend taking your time to read again the sections of how to get to Cabo, the best time to visit, our own top tips as well as the various destinations on offer here to help you have the best experience possible.

The post How To Plan A Trip To Cabo San Lucas appeared first on Goats On The Road.